The effects of Corona have enormously accelerated the development of hybrid and virtual event concepts in the event industry. Suddenly it is no longer: “Maybe we should do something virtual?”. But rather: “Everything has to become virtual – right now!”. But what does that mean exactly? How, in what environment and with what technical means can the participants meet? What does content have to look like so that it works virtually? How do you create interaction and ensure that participants do not switch off? Virtual and hybrid events are not simply a copy of live events but have their own requirements and a completely different dynamic. . Our whitepaper addresses these questions, explains the differences and gives valuable tips on what to look out for when planning a virtual event and how you can get the most out of it. In this way you not only master the current challenges but can also use this experience profitably in post-Corona times.
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